Artificial intelligence (AI) is transforming industries, and WordPress agencies are uniquely positioned to capitalize on its potential. During the recent livestream/webinar, Future-Proofing WordPress Agencies and E-Commerce: AI and Private Cloud, Tom Fanelli of Convesio and Todd Robinson of OpenMetal delved into how AI is streamlining internal workflows, enhancing design and development processes, and improving customer engagement.
Here are some of the insights from the webinar that can provide a roadmap for WordPress agencies ready to embrace AI as a competitive advantage.
Automating and Streamlining Internal Workflows
AI’s ability to streamline operations is a game-changer for WordPress agencies. Tasks that once took hours or even days can now be completed in mere minutes, freeing up time for your team to focus on higher-value work. Tom Fanelli highlighted how Convesio uses AI to automate processes like error detection and ticket creation.
“We’ve built a simple script that monitors WordPress error logs,” said Tom. “When it detects an error, it sends the data to Flowise, analyzes it with an LLM, and then creates a task in ClickUp or a ticket in a help desk system. This workflow eliminates the need for someone to manually review logs, speeding up issue resolution.”
Furthermore, AI tools like ChatGPT can generate insightful knowledge base articles – by simply pasting a Slack thread or log data into an AI tool, agencies can automate the process of creating troubleshooting guides, reducing manual effort and increasing efficiency.
AI-Assisted Design and Development
AI is also making waves in the world of design and development, particularly for WordPress agencies that need to quickly build, customize, and deploy websites for clients. AI-assisted design systems are helping designers and developers accelerate their workflows, enabling them to create stunning, functional websites in record time.
Tom pointed out how tools like UXPilot.ai help jump-start the design process.
“The hardest part is starting with a blank canvas,” he said. “AI tools can create a basic layout or UI based on a prompt, eliminating hours of initial research and letting you focus on refining the design.”
Todd Robinson spoke to the future of leveraging AI to create WordPress blocks and design systems faster than ever before.
“An idea could be that when we ask AI to create new blocks, we feed it a suite of designs we’ve already approved. This ensures consistency and aligns the output with our brand standards,” Todd explained. “Agencies would do the same, sending along pre-approved content as part of their prompts to create blocks tailored to their specific needs.”
Moreover, AI-assisted systems can be used to generate content – to create blog posts, landing page copy, and even product descriptions based on a set of prompts. This can drastically reduce the time it takes to get a website up and running while ensuring that content is optimized for SEO and aligned with the brand’s voice.
Leveraging AI to Enhance Client Solutions
While the internal benefits of AI are undeniable, the real magic happens when WordPress agencies use AI to enhance their client solutions. Clients increasingly demand personalized, data-driven experiences that stand out from the competition, and AI can help agencies deliver on this front. While off-the-shelf AI tools are widely available, agencies can gain a competitive edge by developing custom solutions. Tom emphasized that this doesn’t require building an AI from scratch.
“There are so many open-source tools like Flowise and n8n that allow you to stitch together workflows using LLMs,” he said. “For example, you could set up a private AI system hosted on OpenMetal Hosted Private Cloud, safely upload client data, and create workflows to deliver personalized recommendations or insights.”
Agencies can also use AI to optimize website performance. By analyzing traffic data, user interactions, and plugin usage, AI can identify performance bottlenecks and offer recommendations to improve site speed, security, and overall user experience. This proactive approach to performance management not only saves time for agencies but also ensures that client websites are optimized for success.
Furthermore, AI can be a valuable tool for managing client support systems. With AI-powered chatbots and virtual assistants, WordPress agencies can provide 24/7 support to clients, addressing common issues and questions without the need for human intervention. This allows agencies to scale their operations and support a larger client base without increasing overhead.
Todd expanded on the importance of privacy and control in custom AI solutions.
“At some point, you may need to move into a private cloud system where you know exactly where your data is and how it’s being used,” he said. “This ensures you’re not inadvertently sharing sensitive client information or training other systems with your expertise.”
Repurposing Content for Maximum Value
Both speakers agreed that AI excels at repurposing existing content, making it a valuable tool for agencies with archives of podcasts, webinars, or internal documents.
Tom shared an example about one of their partners,
“One of our partners had a treasure trove of podcast transcripts. We used AI to craft how-to articles based on those conversations, quoting the podcast directly. It’s a fast, efficient way to turn raw content into high-value assets.”
Todd emphasized the importance of leveraging unique content.
“If you simply ask AI to write a generic blog post, you’re not adding anything new,” he said. “But when you feed it with your original insights, data, or content, you get outputs that are truly aligned with your brand and goals.”
The Importance of Experimentation
Both Todd and Tom urged WordPress agencies to experiment with AI to discover its potential. While AI offers immense potential, it also requires agencies to adapt and experiment with new tools, workflows, and systems. Fortunately, the tools available today make it easier than ever for agencies to start integrating AI into their processes, regardless of their level of technical expertise.
Tom highlighted the opportunities for agencies to develop AI expertise.
“Every agency should consider having an AI department,” he said. “This could be a service you offer clients—helping them implement AI solutions—or even an internal team dedicated to optimizing your own processes.”
Final Thoughts
As Tom put it,
“If you have a curious mind and are inspired to build solutions on AI, now is the time to dive in. You don’t need to build the Death Star. Start small, test your ideas, and grow from there.”
Todd concurred with,
“The tools are here, and the opportunities are endless. Agencies that embrace AI today will have the expertise and solutions clients demand tomorrow.”
To cap it off, AI is more than just a buzzword; it can be a transformative tool for WordPress agencies. Whether you’re optimizing internal processes, enhancing your client offerings, or building custom AI workflows, the future of WordPress agencies is powered by AI—and it’s brighter than ever.
Future-Proofing WordPress Agencies and E-Commerce: AI and Private Cloud
View the pre-recorded webinar on LinkedIn >>
About Convesio
Convesio empowers agencies and enterprises with a scalable, secure WordPress hosting platform designed to eliminate the complexity of traditional cloud providers. Recognizing the limitations of outdated hosting solutions and the challenges agencies face with performance and scalability, Convesio reimagined hosting from the ground up. By leveraging cutting-edge technology and multi-tiered architecture, Convesio ensures high availability, eliminates single points of failure, and delivers unparalleled site performance.
About OpenMetal
OpenMetal provides innovative private cloud infrastructure tailored for businesses looking for greater autonomy, security, and control over their cloud environments. Leveraging OpenStack technology, OpenMetal delivers a flexible, cost-effective alternative to public hyperscalers, enabling organizations to host mission-critical applications and data with unparalleled efficiency and privacy.
Read More on the OpenMetal Blog