OpenMetal Team Member

Lauren Morley

Marketing Automation & Inbound Specialist


Lauren is responsible for inbound marketing, HubSpot, website content and upkeep, brand strategy and voice, demand generation, and sales enablement at OpenMetal, and she also handles marketing for Economize, OpenMetal’s cloud cost management SaaS, while pitching in wherever else she can.

Lauren’s path into marketing started in technology. Raised around computers, she began studying computer science at Northern Arizona University before moving to Texas to pursue new opportunities. After a range of roles in music promotion, retail, and customer service, she joined a local managed IT service provider and built its marketing department from the ground up.

After nearly two decades developing her marketing expertise, Lauren joined OpenMetal, where she has reinvented the company’s approach to marketing automation and inbound lead generation.

Lauren’s approach is built on authenticity. Rather than relying on intrusive, high-volume marketing tactics, she focuses on solving real problems and delivering value to customers and partners first.

 

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Lauren Morley

Marketing Automation & Inbound Specialist

Dream Job: Ice Cream Taste Tester – Once I found out that was an actual job, it was all I wanted growing up.

Favorite Quote: “Not my circus, not my monkeys.”  I can get overwhelmed worrying about things I have no control over, so remembering this saying always helps bring me back to reality.

Favorite Book: Lord of the Rings – This series will always have a special place in my heart. My dad read them to me when I was young. I read them many times again growing up and got my cynical husband to read and become obsessed with them, too. We even had a LOTR-themed wedding!